Communicating user needs: determining function and form. Building a UX Playbook. [3 of 4]

Landscape Audit & Inspiration

Stakeholder Interviews

  • Understanding Customer Mindsets
  • Having a Guide When Starting Work
  • Continually Share Knowledge
  • Become More Proactive
  • Need a Source of Truth
  • Matching Products to Customers

Experience Pillars

  1. A quick and easy reference to understand customers
  2. Establish a shared knowledge
  3. A source for current projects and proactive initiatives

Content Strategy

  1. The research [archetypes]
  2. How To’s
  3. Plays
  4. Case Studies

Visualizing the Archetypes

Illustrations by Justin Winslow for Code & Theory

Page Design

Each category of content was surfaced organically throughout the experience but also through the top navigation.
The play pages surface the different “plays” we use throughout the human-centered design process.
The how to page is another level of guidance for people new to the human-centered design toolkit.

Understanding who you are designing for: the research design. Building a UX Playbook. [2 of 4]

Understanding who you are designing for and helping people design for them. Building a UX Playbook. [1 of 4]

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Laura Cochran

Laura Cochran

Researcher. Designer. Human. Currently hiring!

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