Laura CochranCommunicating user needs: determining function and form. Building a UX Playbook. [3 of 4]From the beginning, our team decided to keep the function and form of the Customer Playbook intentionally ambiguous. There were some…4 min read·May 12, 2022----
Laura CochranUnderstanding who you are designing for: the research design. Building a UX Playbook. [2 of 4]Once we scoped our Customer Playbook to the small business segment, it was time to form teams to understand these customers.5 min read·May 10, 2022----
Laura CochranUnderstanding who you are designing for and helping people design for them.As researchers, we often get asked, “Who is/are the [insert descriptor]?” This could be:3 min read·May 10, 2022--2--2
Laura CochranReflecting on 2021: Building a Research and Service Design Team in a PandemicIt seems like yesterday when I walked off the elevator at my new office.3 min read·Jan 19, 2022----
Laura CochranMeet Brandon MosleyLearn about Brandon Mosley’s design philosophy, where he seeks inspiration and what impact he hopes to make7 min read·Apr 28, 2021----
Laura CochranWhy We Measure, Understand and Design Exceptional Experiences Across Every TouchpointWhen people think about your brand, they think about all of their interactions with your brand, not just the good ones.3 min read·Mar 6, 2021----
Laura CochranWhy We Didn’t Wait to Launch Our Membership ProductIf you never ship, you’ll never learn what works once your Minimum Lovable Product (MLP) is out in the wild.4 min read·Feb 4, 2020----
Laura CochranCreating a Research Recruitment Program from ScratchWe need to spend less time planning research and more time doing research. Join us and help us do just that.5 min read·Nov 24, 2019----
Laura CochranBuilding a Research and Service Design Practice Inside a 90-Year-Old InstitutionIt’s not often we find ourselves with a blank canvas to begin the creative process.4 min read·Nov 19, 2019----
Laura CochranI recently told my friend I need to stop chasing new shiny things. It’s exhausting.For most of my career, I’ve sprinted straight towards the unknown. The first sprint was towards WPNI. This was the team that worked on…7 min read·Mar 8, 2019----