Laura CochranHelping People Get the Services They Deserve with Human-Centered DesignThis is a case study on taking a human-centered approach to design and deliver online services.Aug 29Aug 29
Laura CochranCommunicating user needs: determining function and form. Building a UX Playbook. [3 of 4]From the beginning, our team decided to keep the function and form of the Customer Playbook intentionally ambiguous. There were some…May 12, 2022May 12, 2022
Laura CochranUnderstanding who you are designing for: the research design. Building a UX Playbook. [2 of 4]Once we scoped our Customer Playbook to the small business segment, it was time to form teams to understand these customers.May 10, 2022May 10, 2022
Laura CochranUnderstanding who you are designing for and helping people design for them.As researchers, we often get asked, “Who is/are the [insert descriptor]?” This could be:May 10, 20222May 10, 20222
Laura CochranReflecting on 2021: Building a Research and Service Design Team in a PandemicIt seems like yesterday when I walked off the elevator at my new office.Jan 19, 2022Jan 19, 2022
Laura CochranMeet Brandon MosleyLearn about Brandon Mosley’s design philosophy, where he seeks inspiration and what impact he hopes to makeApr 28, 2021Apr 28, 2021
Laura CochranWhy We Measure, Understand and Design Exceptional Experiences Across Every TouchpointWhen people think about your brand, they think about all of their interactions with your brand, not just the good ones.Mar 6, 2021Mar 6, 2021
Laura CochranWhy We Didn’t Wait to Launch Our Membership ProductIf you never ship, you’ll never learn what works once your Minimum Lovable Product (MLP) is out in the wild.Feb 4, 2020Feb 4, 2020
Laura CochranCreating a Research Recruitment Program from ScratchWe need to spend less time planning research and more time doing research. Join us and help us do just that.Nov 24, 2019Nov 24, 2019
